About Prime Auto

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Registration Number: 107074

Prime Auto Ltd. proudly serves as the exclusive agent for Citroën, Hyundai, Silence Electric Mobility, and Piaggio Commercial vehicles in Gibraltar.

As a family-run business, our legacy of importing Citroën to the Rock dates back to 1925. In recent years, Prime Auto has expanded its portfolio and is now the official agent for Piaggio Commercial, Silence and Hyundai.

In addition to providing top-notch vehicles, we specialise in fleet management services for numerous companies, ensuring that all their MOT requirements are expertly handled.

Our Service department is led by ‘Pepe’ Muñoz, a seasoned veteran with over 30 years of experience. All our staff members are trained and certified, guaranteeing the highest expertise and service.

With a Spares Manager who has been an integral part of our team for over three decades, we’ve established a robust network of suppliers to secure the best prices and highest quality spare parts.

When you visit us, you’ll discover a welcoming and professional atmosphere dedicated to meeting your vehicle needs.

about us

About Prime Auto

TOP 5 TIPS

car maintenance

Top 5 Essential Car Maintenance Tips for Peak Performance and Longevity

When it comes to ensuring the longevity and optimal performance of your vehicle, nothing beats the importance of regular car maintenance. From routine checkups to addressing minor issues promptly, a well-maintained car not only provides a smooth driving experience but also minimises the risk of unexpected breakdowns.
fuel efficiency

Top 5 Fuel Efficiency Tips for Maximum Savings and Performance

In the fast-paced world of today, where every mile counts, embracing optimal fuel efficiency becomes paramount. As we navigate the ever-evolving landscape of automotive technology, prioritising eco-friendly driving not only benefits the environment but also puts money back into your pocket.

Save 5%

At Prime Auto, we value your convenience and want to reward your smart choices.

Book your appointment online today and enjoy a fantastic 5% discount on your car servicing.

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gibraltar schengen treaty car market

Gibraltar Schengen Treaty Car Market: What’s Shaping Vehicle Trends in 2025

Gibraltar Schengen Treaty Car Market. 2025 marks a pivotal year for Gibraltar’s automotive market, driven by evolving technology, shifting economic factors, and the landmark Gibraltar Schengen Treaty. This transformative agreement between Gibraltar, the UK, and the European Union is reshaping how vehicles are bought, sold, and used on the Rock—offering new opportunities for drivers, dealers, and cross-border commuters alike.  The Gibraltar Schengen Treaty Car Market: A Game-Changer The recent Gibraltar Schengen Treaty Car Market developments herald a new era of mobility and commerce on the Rock:Seamless Cross-Border Driving: Physical border checks with Spain have been removed, allowing more fluid vehicle travel for
engine noise causes

Engine Noise Causes: Powering Your Peace of Mind at Prime Auto Gibraltar

Engine Noise Causes: Powering Your Peace of Mind This guide will help you identify these crucial sounds, understand their implications, and know precisely when it's time to bring your vehicle to Prime Auto for expert attention. We're here to ensure your peace of mind on Gibraltar's roads. What's That Noise? Understanding Your Engine Noise Causes When your car starts making unusual sounds, it's often trying to tell you something important. Think of these noises as warning signals! Here's a simple guide to common engine sounds and what they might mean for your vehicle in Gibraltar. 1 Tapping or Ticking from
comfortable and safe summer car trips from gibraltar

Your Expert Guide to Comfortable and Safe Summer Car Trips

Stay cool on your car trip during summer with our top 5 tips. Read now to ensure a comfortable and safe journey in the summer heat!
electric vans in gibraltar

Prime Auto supply the GFRS with their first two Electric Vans in Gibraltar

Prime Auto is proud to supply the Gibraltar Fire and Rescue Service with their first electric vans! Learn how these Citroën e-Berlingo vehicles are contributing to a greener Gibraltar.
day trips from gibraltar

Looking for Exciting Day Trips from Gibraltar? Explore Nearby Adventures!

Embark on a short road trip from Gibraltar and explore these enchanting villages, each offering its own unique charm and beauty.
electric car fire

Electric Car Fire · Debunking the Myth: The Truth About Safety

The increasing presence of electric cars (EVs) on roads, including here in Gibraltar, has understandably led to discussions about their safety. At Prime Auto, we want to provide clarity on this crucial topic.

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Piaggio Porter NP6

Tipper

Piaggio Tipper in Gibraltar

FOR SIGNIFICANTLY EASIER UNLOADING

The Tipper Bed version combines the strengths of the structure of the fixed deck with the practicality of a tipper system with a maximum tip angle of 45°. Ideal for transporting and unloading loose and heavy materials, this vehicle is the perfect answer to the needs of small construction businesses, for example.

Piaggio Porter NP6

Deck

Piaggio NP6 Deck

MORE SPACE FOR YOUR CARGO

Conceived to offer all the space you need for any job, the Porter NP6 Fixed Deck is the ideal version for any professional who needs a load bed where every inch can be used effectively and with superlative performance (up to 1.440 kg cargo capacity). Heavy and bulky loads are no problem: easy access to the entire cargo area and practical anchorage systems make transporting simple and safe.

Piaggio Porter NP6

Chassis

Piaggio NP6 Chassis

PROFESSIONAL IN TRANSFORMATIONS

Porter NP6 Chassis may be equipped with outfits with performance comparable to solutions normally installed on larger vehicles, but with a significantly smaller footprint.